SUCCESS STORIES 63 brands · 38 case studies · real data

₹134 Cr in Amazon revenue. Across 63 brands.

Real numbers from real client accounts. 38 case studies below — each one a brand we actively manage. Pick a category, see the work, decide if we're the right team for yours.

See the stories ↓ Get a free audit →

Portfolio aggregate · real numbers

5.35x

Blended ROAS

18.7%

Blended ACOS

1M+

Orders Shipped

2.29 Bn

Impressions

Amazon Revenue

₹134 Cr+

Ad-Attributed Sales

₹55 Cr+

Brands Managed

Case Studies

Industries we manage

Dry FruitsPlant-Based F&BFashion & ApparelHome DécorTech AccessoriesPhone AccessoriesIndustrial HardwareB2B ComponentsHardware ToolsAuto AccessoriesReal EstateBeauty AcademiesAviation TrainingAstrologyNon-Profit

The work

Filter by what you need.

★ Featured · Full Portfolio · 63 brands

₹134.49 Cr in Amazon Revenue Across 63 Brands

ATIL managed Amazon advertising for 63 brands — generating ₹134.49 Cr in total Amazon revenue, 1M+ orders, at 18.7% blended ACOS and 5.35x ROAS. ₹55.19 Cr ad-attributed sales. 143,897 new-to-brand customers acquired.

Read the full portfolio breakdown →

₹134.49 Cr

Total Amazon Revenue

₹55.19 Cr

Ad-Attributed Sales

₹10.32 Cr

Total Ad Spend Managed

Apparel & Activewear Amazon Ads

Activewear Brand: ₹68 L in 90 Days at 12.58% TACoS

Apparel on Amazon has structurally worse advertising metrics than any other category. Size and fit uncertainty suppresses conversion, returns eat margin invisibly, and shoppers browse many listings before buying. Benchmarks borrowed from electronics or FMCG make a healthy apparel account look broken.

₹68.09 L

Total Amazon Revenue

₹31.53 L

Ad-Attributed Sales

Read story →

Automotive Accessories Amazon Ads

Automaze: Conversion Rate 3.12% → 3.6% (+15.4%), Ad Sales ₹1.65 Cr → ₹1.91 Cr (+15.8%)

Automotive accessories Vendor Central account. Thin per-SKU margin meant standard scaling tactics (lift ACOS to drive volume) would destroy profitability. Brand needed volume expansion at flat ACOS — a structurally harder requirement than the typical 'pay more, sell more' play.

3.12% → 3.6%

Conversion Rate

₹1.65 → ₹1.91 Cr

Ad Sales

Read story →

Automotive Accessories Amazon Ads

Automotive Accessories Brand: ₹2.80 Cr From a 830-Campaign Account

A catalogue this wide — hundreds of fitment-specific SKUs across vehicle makes and models — cannot be advertised with a handful of campaigns. Every part fits some cars and not others, so broad targeting wastes spend on shoppers who cannot buy the item. The account needed granularity without becoming unmanageable.

₹2.80 Cr

Total Amazon Revenue

₹1.38 Cr

Ad-Attributed Sales

Read story →

Home & Décor Amazon Ads

Casa Metallic: NTB% 22.8% → 56.9% (+149.6%), Conversion Rate 0.98% → 1.54% (+57.1%)

New-ish home-décor brand competing with established players. Conversion rate stuck at 0.98% on visual-first category. Existing buyers were the bulk of orders — only 22.8% of orders were new customers. Needed to break out of the 'retention-only' growth trap while holding margin.

22.8% → 56.9%

New-to-Brand %

0.98% → 1.54%

Conversion Rate

Read story →

D2C / Multi-Category Amazon Ads

D2C Multi-Category: 9.55× ROAS, ₹4.60 Cr Amazon Revenue

Multi-SKU D2C catalogue with strong organic discovery on Amazon. Risk: existing customers kept buying through brand search — ad spend was mostly farming retention, not building new-customer acquisition. Brand needed audience expansion without breaking the unit economics.

9.55×

Blended ROAS

₹4.60 Cr

Total Amazon Revenue

Read story →

Home Lighting Amazon Ads

Decorative Lighting Brand: 1.29% CTR, ₹97.8 L Revenue, 16 Campaigns

Chandeliers and wall lights sell on appearance. Shoppers scroll a grid of thumbnails and decide from the image alone, long before reading a title or a price. That makes the category unusually easy to get clicks in — and unusually easy to waste money in, because a click costs the same whether or not the shopper's room, budget and ceiling height match the fixture.

1.29%

Click-Through Rate

₹97.8 L

Total Amazon Revenue

Read story →

Food & Nutrition Amazon Ads

Dry Fruits & Nuts Brand: ₹7.92 Cr in 90 Days at 5.06% TACoS

Dry fruits is a repeat-purchase category with heavy festival seasonality and near-identical competing listings. Growth comes from being the default choice at the moment of restock — which means holding position continuously, not spiking during festivals and disappearing between them.

₹7.92 Cr

Total Amazon Revenue

₹2.39 Cr

Ad-Attributed Sales

Read story →

Fashion / Apparel Amazon Ads

Fitinc Apparels: CTR 0.25% → 0.43% (+72%), Total Amazon Revenue ₹0.88 Cr → ₹1.14 Cr (+29.5%)

Fashion category on Amazon India: 20–30% return rates (vs 8–12% other categories), brutal image-relevance ranking, and 4–6 week demand cycles. Brand needed click-quality lift + total-revenue expansion — without the typical fashion-category ACOS blowout.

0.25% → 0.43%

CTR

₹0.88 → ₹1.14 Cr

Total Revenue (per window)

Read story →

Plant-Based Food & Beverage Amazon Ads

GoVegan: ROAS 7.34x → 8.78x (+19.6%), Total Amazon Sales ₹2.46 Cr → ₹6.7 Cr (+172.4%)

Plant-based F&B brand competing in a category dominated by established players. ACOS was holding at 13.6%, but TACOS pressure was building — organic sales not keeping pace with ad-driven volume. Needed to expand the total Amazon footprint, not just the ad-attributed slice.

7.34x → 8.78x

ROAS

₹2.46 → ₹6.70 Cr

Total Amazon Revenue

Read story →

Handicrafts Amazon Ads

Handicrafts Brand: ₹1.42 Cr Revenue at 3.67× ROAS

Handicrafts on Amazon is a long-tail category — hundreds of low-volume SKUs, each with distinct buyer intent. Traditional campaign structures don't work; brand needed automation to maintain breadth without losing efficiency.

3.67×

Blended ROAS

₹1.42 Cr

Total Amazon Revenue

Read story →

Beverage / Health Drinks Amazon Ads

Health Drinks D2C: ₹5.57 Cr Amazon Revenue at 4.41× ROAS

Health-drinks brand entering a saturated category dominated by 4–5 incumbents. Needed scale + ROAS together — most challenger brands in beverage burn cash on impression-led plays. The brief: prove that disciplined ad spend can compound revenue without breaking the cost structure.

₹5.57 Cr

Total Amazon Revenue

₹2.25 Cr

Ad-Attributed Sales

Read story →

Home & Living Amazon Ads

Home & Living Brand: 8.11× ROAS, ₹3.49 Cr Amazon Revenue

Home category has long consideration cycles + visual-decision dynamics. Most brands in the space either over-spend on Sponsored Display retargeting or under-invest in lifestyle creative. Brand needed both, balanced.

8.11×

Blended ROAS

₹3.49 Cr

Total Amazon Revenue

Read story →

Home & Décor Amazon Ads

Home Décor Brand: 5.6× ROAS — But Only 34.7% Organic

The advertising works. The dependency underneath it is the problem: nearly two-thirds of revenue is ad-attributed, so if spend stopped, most of the business would stop with it. A décor catalogue of 500+ low-priced SKUs with weak individual search demand makes organic rank hard to build — but the account still has to build it.

5.6×

Blended ROAS

17.86%

ACoS

Read story →

Hospitality / Travel Amazon Ads

Hospitality Brand: 4.44× ROAS, ₹2.32 Cr Amazon Revenue

Hospitality / travel category on Amazon is unusual — most SKUs are accessories (luggage, travel gear) with strong seasonal patterns. The category has lower NTB% than D2C food/personal-care, but higher AOV. The brief: sustain ROAS through seasonality without overspending in pre-peak periods.

4.44×

Blended ROAS

₹2.32 Cr

Total Amazon Revenue

Read story →

Industrial Hardware Amazon Ads

Industrial Hardware Brand: 4.68× ROAS at Tight ACOS

Industrial hardware on Amazon has narrow buyer intent — buyers usually know exactly what they need. Ad spend gets wasted on broad reach. Brand needed precision targeting + heavy reliance on the halo effect to scale total Amazon revenue.

4.68×

Blended ROAS

₹2.05 Cr

Total Amazon Revenue

Read story →

Hardware / Tools Amazon Ads

JADEMECH: 31.6% NTB Orders at 6.59x ROAS — ₹2.37 Cr Total Amazon Revenue

Mid-stage hardware brand. Existing customers kept buying — easy ACOS, no compounding growth. Brand needed to break out of the retention ceiling without ACOS blowout. Hardware/tools categories cluster at 8–15% NTB rates; pushing past that requires disciplined audience expansion.

6.59x

ROAS

31.6%

New-to-Brand Orders

Read story →

Kitchen & Home Appliances Amazon Ads

Kitchen Appliances Brand: 11.14× ROAS at a 1.71% Conversion Rate

High-ticket appliances convert slowly. Shoppers research for days, compare specifications, read reviews and leave repeatedly before buying. Judged on conversion rate, the account looks broken; judged on return, it is the strongest in our book. The task was to keep spend disciplined through a long consideration cycle without cutting the campaigns that were quietly working.

11.14×

Blended ROAS

8.98%

ACoS

Read story →

Lifestyle & Gifts Amazon Ads

Lifestyle & Gifts Brand: 5.54× ROAS on Amazon

Gifting categories on Amazon are 70%+ festival-concentrated — Diwali, Raksha Bandhan, Valentine's, Mother's/Father's Day, weddings. Off-season spend rarely pays back. The brief: maximise festival window ROAS, minimise off-season burn.

5.54×

Blended ROAS

₹1.25 Cr

Total Amazon Revenue

Read story →

Phone Accessories Amazon Ads

LuxuryKase: ACOS 16.8% → 10.5% (−37%), ROAS 5.94x → 9.53x (+60%)

Saturated phone-case category with thousands of nearly-identical competitors. ACOS had drifted to 16.8% with high click-spend on low-intent broad-match traffic eroding margin. No defensive brand coverage. Bid uniformity across devices despite very different CVRs.

16.8% → 10.5%

ACOS

5.94x → 9.53x

ROAS

Read story →

Multi-Category Retail Amazon Ads

Multi-Category Seller: 2.91× ROAS — And a Healthy Business

A catalogue spanning pet harnesses, board games, power banks, landline phones and rocking chairs has no single audience, no shared keyword set and no consistent margin. Judged on ROAS alone the advertising looks weak — and every previous review of the account had reached exactly that conclusion, then cut budget on campaigns that were doing useful work.

₹1.92 Cr

Total Amazon Revenue

2.91×

Blended ROAS

Read story →

Food & Dry Fruits Amazon Ads

Nutraj: ROAS 6.0x → 6.89x (+14.8%), ACOS 16.7% → 14.5% (−13.2%), Ad Sales +8.7%

Large multi-category catalog (dry fruits, nuts, seeds, spices) needed campaign management at a frequency no human team could sustain. Manual bid optimisation was leaving 12–18% margin on the table per month. ROAS was holding at 6.0x but ACOS pressure was rising on competitive keywords.

6.0x → 6.89x

ROAS

16.7% → 14.5%

ACOS

Read story →

Phone Accessories Amazon Ads

Phone Accessories Brand: 6.48× ROAS on Amazon

Phone-accessories on Amazon India is brutally competitive — thousands of look-alike SKUs, aggressive pricing, frequent device-launch demand spikes. Brand needed precision targeting + match-type discipline to avoid burning spend on low-intent traffic.

6.48×

Blended ROAS

₹1.80 Cr

Total Amazon Revenue

Read story →

Food & Nutrition Amazon Ads

Plant-Based Food Brand: TACoS Under 2% at ₹5.76 Cr Revenue

The brand was already selling well, which is the hardest place to add advertising. Spend more and you cannibalise organic sales you were winning for free; spend less and competitors take the share. The question was not how to grow ad sales — it was how little advertising the account could run while still defending and expanding category position.

1.95%

TACoS

10.52×

Blended ROAS

Read story →

Industrial / B2B Components Amazon Ads

Synergy Etrade: 9.62x ROAS — Best in Our Portfolio — 10.4% ACOS, ₹3.09 Cr Ad Sales

B2B industrial-component category with high-consideration buying cycles. ROAS targets needed to be exceptional to justify Amazon advertising spend over direct B2B channels. Consumer playbooks (broad reach, retargeting flush, discount stacking) actively underperform in this category.

9.62x

ROAS

₹3.09 Cr

Ad-Attributed Sales

Read story →

Industrial Hardware Amazon Ads

Synergy International: Conversion Rate 6.07% → 11.2% (+84.5%), Ad Sales ₹0.64 Cr → ₹1.65 Cr (+157.8%)

Industrial hardware brand. Existing campaigns ran at 16.7% ACOS, 5.98x ROAS, 6.07% conversion rate. Long category consideration windows blocked NTB acquisition. Brand needed conversion lift + audience expansion — without raising ACOS.

6.07% → 11.2%

Conversion Rate

5.98x → 9.18x

ROAS

Read story →

Tech Accessories Amazon Ads

Techhark: Conversion Rate 11.38% → 14.26% (+25.3%), Orders 5,423 → 8,115 (+49.6%)

Tech accessories category with cyclical demand patterns (new device launches trigger demand spikes), frequent SKU churn, and aggressive competitor pricing. Needed a system that scaled volume during demand windows without breaking the blended ACOS ceiling.

11.38% → 14.26%

Conversion Rate

5,423 → 8,115

Orders

Read story →

AI Creative / Video Ad Production Meta Ads

AI Video Ad for Carloginn: A Broadcast-Grade Reel Produced for Under ₹250 (vs a ₹40,000+ Shoot)

Carloginn — a car-accessories D2C brand — needed a scroll-stopping vertical video ad for its Transformer Series key cover. A traditional product shoot (model, location, car, crew, edit) runs ₹40,000–80,000 and takes 2–3 weeks. The brand wanted broadcast-grade motion, a real product hero, and platform-native pacing — without the cost or the calendar.

< ₹250

AI Production Cost

₹40,000+

Traditional Shoot

Read story →

Fashion / Apparel Meta Ads

Anjan Fashion: ₹21 Cost per Messaging Conversation — 4,039 WhatsApp Chats from ₹86k Spend

Fashion D2C brand selling through WhatsApp catalogue + agent-led closing — no Shopify checkout. Every customer touch starts with a Meta-driven WhatsApp conversation. Cost per conversation drives the entire unit economic. Pre-engagement: ₹38/conversation, click quality drifting downward as audiences saturated.

₹38 → ₹15

Cost per Conversation

4,039

Conversations Delivered

Read story →

Education & Beauty Services Meta Ads

Beauty Academy: WhatsApp Leads at ₹121 vs Instant Forms at ₹165

Course enquiries are cheap to generate and expensive to waste. A form lead arrives as a name and number with no context, and the counselling team spends days chasing people who never answer. The question was not how to lower cost per lead — it was which enquiry format actually produces a conversation a counsellor can work with.

1,727 @ ₹120.99

WhatsApp Conversations

1,559 @ ₹165.23

Instant Form Leads

Read story →

Automotive Accessories Meta Ads

Car Accessories D2C: 8,334 Purchases on Meta at ₹173 Blended CPA

Car accessories are fitment-specific — a key cover fits certain models and no others — but Meta has no fitment signal to target on. Broad targeting reaches drivers of the wrong cars; narrow targeting starves delivery. The account had to find where on that spectrum each product actually performs, rather than picking one philosophy and defending it.

8,334

Website Purchases

₹172.89

Blended Cost per Purchase

Read story →

Auto Accessories / D2C Meta Ads

Carloginn: ROAS 4.12x → 5.37x (+30%), Cost per Purchase ₹187 → ₹142 (−24%) on Meta Ads

Carloginn — car accessories D2C brand (key covers, car curtains, metal alloy items). Account spending ₹10L+ per month on Meta Ads at 4.12x ROAS with cost per purchase drifting to ₹187. Funnel was leaking at every stage: ATC rate stuck at 9–11%, retargeting CAs underperforming, no Advantage+ Shopping coverage.

₹5.77 Cr

Total Meta Ads Revenue

₹1.21 Cr

Total Spend

Read story →

Real Estate / Property Meta Ads

Casa Trance: 9,353 Leads + 3,201 WhatsApp Conversations at ₹198 CPL — Real Estate Meta Ads

Real estate lead generation is one of the hardest Meta categories — high consideration cycles, expensive intent signals, broad-targeting that wastes spend on low-quality leads. Casa Trance was running pure lead-form campaigns with CPL drifting upward and no messaging-conversation channel.

9,353

Leads Delivered

3,201

Messaging Conversations

Read story →

Aviation Training Meta Ads

IXE Aviation: 564 Pilot-Training Leads at ₹65 CPL — High-Ticket B2C Lead Gen on Meta

Aviation training is one of the highest-ticket B2C categories in India — course fees range ₹15–40 L per programme. Lead intent is critical; broad lead-gen campaigns produce volumes of unqualified clicks. IXE needed a programme that delivered low-volume, high-intent leads matched to the course fee economics.

564

Leads Delivered

₹65 blended

Cost per Lead

Read story →

Beauty / Education Meta Ads

Master Makeup Academy: 17,597 WhatsApp Conversations + 3,837 Leads — Cost per Message ₹47 → ₹24 (−49%)

Beauty/makeup academy selling admissions to working professionals + students. Long consideration cycle (3–8 weeks from inquiry to enrollment), high-touch sales process. Volume-led ad spend was generating clicks but not enough conversations to feed the admissions team. Cost per message at ₹47 was acceptable but blocking scale.

17,597

Messaging Conversations

₹47 → ₹24

Cost per Message

Read story →

Astrology / Consulting Web Perf

Astrowala Belagavi: Desktop PageSpeed Hits 90

Astrowala's NPR-affiliated WordPress site had 315 images, mostly large JPGs exported from Canva, eating 111 MB of bandwidth per page load and pushing PageSpeed scores into the red zone.

90/100

Desktop PageSpeed

0.8s

Desktop LCP

Read story →

Fashion / Apparel Web Perf

PageSpeed 100 on Desktop, 99 on Mobile for Anjan Fashion Design

Anjan Fashion Design's WordPress + Elementor site was slow to load product imagery — a problem for a fashion brand where visual presentation is the whole pitch.

100/100

Desktop PageSpeed

99/100

Mobile PageSpeed

Read story →

Non-Profit / Charity Web Perf

PageSpeed 67 → 88 for Sathya Trust: 90% Faster LCP

Sathya Trust's Astra + Elementor WordPress site was scoring 60 on mobile PageSpeed and 67 on desktop. Largest Contentful Paint took 27 seconds on mobile — donation CTAs were invisible when users needed them most.

67 → 88

Desktop PageSpeed

60 → 75

Mobile PageSpeed

Read story →

Methodology

How we report these numbers.

Source

Direct exports from Amazon Ads Console + Seller Central + Brand Analytics. No estimates, no platform aggregates.

Window

Continuous window across all 63 brands. Same accounts across the full window — no cherry-picking of best months, no selective brand exclusions.

Disclosure

Client names public only where we have written permission. Numbers cross-verified during onboarding for prospective clients on request.

Why these numbers hold up

Conservative by design, auditable by default

Most agency case studies quietly inflate their headline ROAS by summing every conversion event a platform reports — pixel, omni-channel, and in-store — so one sale gets counted three or four times. We don’t. Every number on this page is the de-duplicated value pulled straight from the client’s own 63-brand account set via the Amazon Advertising, Meta, and Google APIs. A sale is counted once.

That’s why our portfolio aggregate reads the way it does — ₹134 Cr in Amazon revenue, a 5.35x blended ROAS at a 18.7% blended ACOS, and 1M+ orders across 16 months. These are the real figures a media buyer would see logging into each account, not a marketing round-up. Where a result is a projection or an illustrative model, we label it as such.

Every engagement below is a brand we actively manage today. If a category here matches yours, we’ll screen-share the exact dashboards behind it under NDA during your free audit — so you can verify the work before you commit.

Frequently asked

Case study FAQs

Are ATIL’s case study numbers real?

Yes. Every figure comes directly from the client’s own Amazon Seller Central, Meta Ads Manager, or Google Analytics account — pulled through the platforms’ official APIs, never estimated or rounded up. The portfolio aggregate (₹134 Cr in Amazon revenue, 5.35x blended ROAS, 18.7% blended ACOS, 1M+ orders across 63 brands) is the sum of live accounts we actively manage.

How does ATIL measure Amazon advertising results?

We report the de-duplicated purchase value straight from the Amazon Advertising API and Seller Central — ad sales, ACOS, TACOS, ROAS, and the organic-vs-paid split over a defined window. We never sum overlapping conversion events (a common way agencies inflate ROAS); each sale is counted once, which is why our reported ROAS is conservative and matches the client’s own dashboard.

Can I verify these results before signing?

During onboarding we screen-share the exact dashboards behind any case study relevant to your category, under NDA. The numbers are auditable in the client’s own account — nothing here is a mock-up.

What industries has ATIL delivered results for?

We’ve driven measurable revenue across Dry Fruits, Plant-Based F&B, Fashion & Apparel, Home Décor, Tech Accessories, Phone Accessories, Industrial Hardware, B2B Components, Hardware Tools, Auto Accessories, Real Estate, Beauty Academies, Aviation Training, Astrology and Non-Profit — 63 brands in total, from D2C e-commerce to lead-gen and education.

How is this different from the ATIL clients directory?

The clients directory lists every brand and ad account we manage. These case studies go deeper on a representative set — the strategy, the before-and-after, and the exact metrics for each engagement.

Become the next story

Ready to be in our next case study?

Get a free Amazon Ads or website audit. We'll review your last 90 days of data and ship a 6-week improvement roadmap — no commitment required.

Get a free audit → Talk to the team