The Challenge
Phone-accessories on Amazon India is brutally competitive — thousands of look-alike SKUs, aggressive pricing, frequent device-launch demand spikes. Brand needed precision targeting + match-type discipline to avoid burning spend on low-intent traffic.
Why the name is withheld
Client name protected. All metrics from the live ad account.
What we did
1. Match-type discipline
Broad-match keywords were either converted to phrase-match with tighter targeting, paused, or moved to a low-budget research campaign. Exact-match bids increased on validated converters.
2. Device-launch demand pre-loading
Pre-iPhone-launch, post-Samsung-launch, pre-Diwali — budget pre-loaded 14–21 days before each. Most accounts land mid-event with budget caps clamping growth.
3. Negative-keyword automation
Negatives applied to thousands of low-intent matches automatically. Spend leakage on “free shipping,” “cheap,” “discount” — eliminated.
Result
- Blended ROAS: 6.48×
- Total Amazon revenue: ₹1.80 Cr
- Ad-attributed sales: ₹0.46 Cr
Free Amazon audit — we’ll run the same diagnostic on your account.
Result
6.48× ROAS sustained. ₹1.80 Cr total Amazon revenue from ₹0.46 Cr ad-attributed sales. Halo ratio 2.91× — strong category share build alongside direct ads.
6.48×
Blended ROAS
₹1.80 Cr
Total Amazon Revenue
₹0.46 Cr
Ad-Attributed Sales
2.91×
Halo Ratio
Under NDA
Client Name
Live ad account
Data Source