The Challenge
Handicrafts on Amazon is a long-tail category — hundreds of low-volume SKUs, each with distinct buyer intent. Traditional campaign structures don't work; brand needed automation to maintain breadth without losing efficiency.
Why the name is withheld
Client name held under NDA per client preference.
What we did
1. Automated SKU-level bid management
With hundreds of long-tail SKUs, manual bid management is impossible. ScaleSkus automated bid + budget changes across the catalogue — 200+ adjustments per day, audited.
2. Search-term harvesting at scale
Auto campaigns harvested converting search terms across the long-tail. Validated terms got promoted to manual exact-match within 48 hours. The auto-discovery → manual-exploitation pipeline ran continuously.
3. Storytelling-led A+ content
Handicrafts is a category where origin story matters. A+ content rebuilt to emphasise artisan provenance + handcraft narrative. CVR lift translated directly to ROAS without bid changes.
Result
- Total Amazon revenue: ₹1.42 Cr
- Ad-attributed sales: ₹0.42 Cr
- Blended ROAS: 3.67×
Free Amazon audit — we’ll run the same diagnostic on your account.
Result
3.67× ROAS at scale across hundreds of SKUs. ₹1.42 Cr total revenue from ₹0.42 Cr ad-attributed sales.
3.67×
Blended ROAS
₹1.42 Cr
Total Amazon Revenue
₹0.42 Cr
Ad-Attributed Sales
Handicrafts / Artisan
Category
Under NDA
Client Name
Live ad account
Data Source