The Challenge
Gifting categories on Amazon are 70%+ festival-concentrated — Diwali, Raksha Bandhan, Valentine's, Mother's/Father's Day, weddings. Off-season spend rarely pays back. The brief: maximise festival window ROAS, minimise off-season burn.
Why the name is withheld
Client identity withheld. Numbers from the live Amazon Ads account.
What we did
1. Festival-calendar-led budget pacing
Mapped all major Indian gifting windows + budget pre-loaded 14 days before each. Diwali, Raksha Bandhan, Valentine’s, Mother’s Day, Father’s Day, Father’s Day, wedding season.
2. Off-season defence-only mode
During slow months, account ran in defence-only mode — protecting branded search at sub-8% ACOS while pausing discovery campaigns. Saved budget compounded into the next pre-peak window.
3. Gift-occasion keyword targeting
Built occasion-specific campaigns (“diwali gift,” “anniversary gift,” “birthday gift for X”). Higher intent = higher CVR than category-broad terms.
Result
- Blended ROAS: 5.54×
- Total Amazon revenue: ₹1.25 Cr
- Ad-attributed sales: ₹0.72 Cr
Free Amazon audit — we’ll run the same diagnostic on your account.
Result
5.54× ROAS sustained. ₹1.25 Cr total Amazon revenue from ₹0.72 Cr ad-attributed sales. Festival pre-pacing captured peak demand at maximum efficiency.
5.54×
Blended ROAS
₹1.25 Cr
Total Amazon Revenue
₹0.72 Cr
Ad-Attributed Sales
Lifestyle & Gifts
Category
Under NDA
Client Name
Live ad account
Data Source