Handicrafts, décor & home
Handicrafts · Home Décor · Brassware in MoradabadBulky, breakable and photogenic. Shipping economics and image quality decide the account, and cluster-town makers usually compete against resellers listing the same goods.
- The constraint
- Shopping competition from marketplaces on identical generic terms.
- How we run it
- Material, craft-technique and origin long-tails; local inventory where a store exists.
- What we measure
- Non-marketplace click share.
From our own book: 2 brands in Home & Décor — 5.17× average ROAS at 19.7% average ACOS, measured from Amazon's API, not estimated.