Handicrafts, décor & home
Handicrafts · Home Décor · Brassware in MoradabadBulky, breakable and photogenic. Shipping economics and image quality decide the account, and cluster-town makers usually compete against resellers listing the same goods.
- The constraint
- Resellers list near-identical SKUs, so the buy box and the ad auction turn into a price race.
- How we run it
- Brand Registry enforcement first, then differentiated variation listings and A+ that makes the craft legible.
- What we measure
- Buy-box share before scaling ad spend.
From our own book: 2 brands in Home & Décor — 5.17× average ROAS at 19.7% average ACOS, measured from Amazon's API, not estimated.