Food, beverage & agri
Food Export · Cashew · Marine in KollamRepeat purchase is the whole economic model. First-order ROAS is a customer-acquisition number, not a profit number, and accounts run on first-order targets systematically underinvest.
- The constraint
- First-order margins rarely cover acquisition CPCs in a crowded FMCG auction.
- How we run it
- Diet, ingredient and occasion long-tails; Subscribe & Save positioning in copy; NTB-weighted budgets priced to repeat value.
- What we measure
- New-to-brand order share and repeat rate, alongside ACOS.
From our own book: 3 brands in Beverage, Food & Dry Fruits, Plant-Based F&B — 5.84× average ROAS at 17.9% average ACOS, measured from Amazon's API, not estimated.