Hospitality & travel
Hospitality in TirupatiDemand is seasonal, perishable and increasingly intermediated by OTAs. Every booking an OTA takes carries a commission, so the real objective is shifting share to direct.
- The constraint
- OTAs outbid on every high-season window.
- How we run it
- Direct-booking creative with a rate-parity advantage, retargeting site visitors before the OTA does.
- What we measure
- Direct-booking share of total bookings.
From our own book: 1 brand in Hospitality — 4.44× average ROAS at 22.5% average ACOS, measured from Amazon's API, not estimated.