Food, beverage & agri
Spices · Agriculture · Food Export in GunturRepeat purchase is the whole economic model. First-order ROAS is a customer-acquisition number, not a profit number, and accounts run on first-order targets systematically underinvest.
- The constraint
- Broad interest targeting buys one-time discount hunters.
- How we run it
- Retention-led structure: prospecting judged on NTB cost, retargeting on basket size, with multi-pack creative to lift AOV.
- What we measure
- Cost per new-to-brand customer.
From our own book: 3 brands in Beverage, Food & Dry Fruits, Plant-Based F&B — 5.84× average ROAS at 17.9% average ACOS, measured from Amazon's API, not estimated.